Mark “Hawkeye” Louis, host of the Hawkeye in the Morning show on New Country 96.3 KSCS, is the longest running FM host in Dallas – Fort Worth. He has been waking up New Country 96.3 listeners for 35+ years. He is a member of the Country Radio Hall of Fame and the Texas Radio Hall of Fame. In 2025, he was nominated for the National Radio Hall of Fame.
He has been awarded Billboard Magazine’s Radio Personality of the Year, the Country Music Association’s Broadcast Personality of the Year and the Academy of Country Music’s Major Market Personality of the Year. He has also been nominated multiple times for the National Association Broadcasters’ Marconi Award.
Mark was awarded the industry’s Tom River’s Humanitarian Award for his work as Chairman of the Board of Directors of the BMW Dallas Marathon which benefits the Texas Scottish Rite Hospital for Children and for being a long time supporter of Cook Childrens’ Hospital in Fort Worth, raising over $4,000,000 during the station’s annual Radiothon and serving as a counselor at the hospital’s Cancer Camp.
He is also author of the critically acclaimed local best selling guidebook San Antonio Uncovered.
He hosts Travel With Hawkeye, a radio and podcast travelogue and is an avid traveler, having skied Italy’s famed Sella Ronda, traversed Alaska via dog sled, played baseball in Cuba and sailed the Caribbean.
Mark, his wife Madelyn and their family spend their spare time enjoying concerts, traveling and fixing up their 80 year old home near White Rock Lake.
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